BOY LONDON AW16
To celebrate 40 years of the iconic British brand BOY LONDON, a new line BOY was debuted at London Men’s Collection AW16. The line will walk through 40 years of history and fashion, bringing a modernised perspective on the iconic vision of this iconic name in British Fashion. BOY will also be unveiling it’s 1st of 4 collaborations at LC: M, in a yearlong celebration of its impact on the fashion industry over four decades.
BOY LONDON’s impact and resonance with youth cultures spans four decades. From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, have all worn BOY.
Adopted as the uniform of choice for every youth movement during its 40 year history the new line will maintain the spirit that underpins all things BOY today as when it was first formed. The collection will honor the original styles and silhouettes devised and designed by the original creators Stephane Raynor and John Krivine.