ARMOR LUX: HERITAGE AT ITS CORE
The Bonneterie d’Armor was founded in 1938 by Swiss-German businessman and engineer Walter Hubacher. He started with creating a production of high quality underwear and Breton striped shirts under the brand “Armor Lux”.
In 1965 the company bought its first dying facility making it thus fully vertical. In 1970 the company created its first real prêt-à-porter collection, at that time consisting of underwear, striped mariner shirts and mariner jumpers.
In 1982 Armor Lux started its first brand shops and after Jean-Guy Le Floc’h and Michel Gueguen took over in 1993, a total of 35 shops have been installed allover France. Today Bonneterie d’Armor includes three production facilities in France, 650 employees and more than 70 years of experience in high quality wear. Armor Lux has always been a company committed to sustainable development and has thus been deeply involved in the local life of the beautiful region of Brittany.
About 2 years ago Armor lux started its “Heritage Collection” and presented it for the first time on the BBB show in Berlin. This collection tells the history of the beautiful and unique garments of Brittany and at the same time it tells our story through the different old knitting techniques that we let live again in some selected pieces.
In the center of this all stands their core product: the Breton striped shirt.