DROP DEAD OPEN NEW SOHO STORE
Drop Dead, the Sheffield born clothing brand owned by Bring Me the Horizon front man Oli Sykes, will relocate its London Carnaby flagship store this bank holiday weekend. The brand, which is renowned in the iconic Carnaby area for attracting queues of dedicated fans at it’s events, will opened its doors at 12 noon on Monday the 2nd of May.
Oli’s band, Bring Me The Horizon following the success of their new album “That’s the Spirit” recently played at London’s Royal Albert Hall in aid to raise money and awareness for the Teenage Cancer Trust. The band played with a 60- orchestra and a 15-piece choir. The whole evening was filmed for a special live dvd which is due to be released on 01.09.16 with all profits being donated back to the charity.
The Marshall Street store is another exciting adventure for the brand that Oli started back in 2005 from his bedroom in Sheffield. Drop Dead will be releasing a new limited edition collection coinciding with the launch of the new store. The collection features t-shirts, jumpers, hoodies and accessories that showcase the brands unique identity. The collection features jumpers with printed floral motifs, monochrome longsleeves with complimentary patches to pin badges of human hearts and ninjas. All items are custom fit Drop Dead pieces designed in-house at the Sheffield HQ. With a mix of guys and girls pieces and unisex accessories the collection offers something for all Drop Dead customers. The collection will be exclusive to everyone attending the Marshall Street store opening and will later be available online worldwide.
The store has moved from Kingly Street to join other clothing brands on Marshall Street.
Written by The New Collections