INTRODUCING: LOCK STOCK AND BARREL
MEN’S GROOMING RANGE
Lock Stock & Barrel was established in 2006, offering a line of professional hair styling and cleansing products formulated specifically for men. Today, Lock Stock & Barrel products are sold and used by stylists every day in 16 countries across 6 continents around the world. From the outset, the aim was to offer men a range of high performance grooming tools, whilst injecting a distinctly British personality in men’s grooming regimen. Lock Stock & Barrel are one of very few independent British brands to formulate and manufacture all their products themselves in-house, at their own factory. The brand take great pride in knowing the attention to detail in the products they make is unparalleled.
In a time when new buzzwords like ‘metrosexual’ and ‘men’s grooming became hot topics of the day, Lock Stock & Barrel felt there was a distinct lack of a British made and inspired alternative to imported American and European professional hair care lines designed specifically for men. They have created a strong alternative to those imported lines focusing on the specific styling needs of men.
Men are different to their female counterpart, and Lock Stock & Barrel felt ‘unisex’ was a hollow word. Men have a specific set of challenges, the way men cut and style their hair alone creates some of those particular challenges. Simply offering products that offer no additional benefits over their female counterparts was pointless. The brand creates products with additional thickening benefits for instance, and this theme is present throughout the product range. The cut is of course an important part of a man’s style, but preparing the hair for styling is equally as important. That’s why Lock Stock & Barrel do not create ‘daily’ products, more over products that target a specific problem or create a desired finish.
Head to Mankind to get your hand on the Lock Stock & Barrel range
Written by The New Collections