DM’S LITE: THE NEXT REVOLUTION
The AW16 season sees Dr. Martens introduce its most evolutionary concept since the 1960s, when the original ‘AirWair with Bouncing Soles’ technology was engineered for the working man: DM’s Lite.
DM’s Lite takes all of the iconic brand DNA and associated comfort and durability that it is famous for, but on a new, ultra-lightweight sole, blending athletic performance with a fashion look. DM’s Lite has been designed to appeal to a broader consumer: free-thinking individuals who may never have worn a pair of DMs before, or those who have been with the brand forever.
Available in three styles, the Newton 8-Eye Boot, Cavendish 3-Eye Shoe and Edison Tassel Loafer have been combined with original DMs silhouettes, resulting in contemporary design that remains true to the brand. All styles are available in Black or Cherry Red Temperley leather. Each comes with a SoftWair memory foam insole, with moisturewicking technology. The lightweight but tough and fl exible rubber outsole maximises durability and comfort for the wearer. The famous yellow stitching and grooved sidewall on the sole are familiar brand markers.
This unisex collection is available in Dr. Martens stores, online and selected retailers Globally.
DM’s Lite: A new icon of rebellious self-expression is born. The DM’s Lite collection droped into store Sept 1st and you can always shop online.
Posted by The New Collections
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