FURLA: FIELD OF IMAGINATION
In a contemporary urban metropolis, Furla dives into an unexpected corner of lush green, filled to the brim with flowers, colors and animals who bring the SS17 collection to life.
Palazzo Cusani is the setting of Field of Imagination, and just for a day, it will serve as the backdrop of a unique atmosphere in stark contrast with the city surroundings. All the senses will be involved: sight and touch, but also smell and hearing; Music by Japanese sound designer Yosi Horikawa will allow guests to fully experience the inspiration and production process behind the collection.
The collection is brimming with energy and color. Fifty exclusive jungle/pop prints extend from bags and shoes to textiles, all inspired by nature. Each of the collection’s products is unique, with its own special design. Furla Metropolis Jungle features the faces of six of the animals that populate a fantastic forest of prints, where each creature represents a specific characteristic: there’s the elegance of the panther, the strength of the lion, the intelligence of the monkey, the zany irony of the zebra and the joy of the parrot.
The Furla Vittoria bucket bags, simple and elegant, are available in calfskin with brightly colored prints representing Furla’s imaginary flora and fauna. Their sinuous prints create a pleasing contrast with the bags’ clean lines and design.
The dynamic, multifunctional and incredibly soft Furla Icaro backpacks are the perfect accessories for adventure, whether in faraway lands or in the middle of the city. They easily transition to a hobo style with a simple switch of the closing mechanism.
The shoes, too, feature the designs and prints of the collection, from the luxurious, ultra lightweight ballerina flats to the casually charming espadrilles. Furla’s attention to detail and quality is evident in the hand-woven ribbon that closes around the ankle, giving the women a special touch of femininity.
Furla’s emphasis on nature this season is also expressed in the décor surrounding the collection, composed of artisanal set pieces made of recycled materials. This is a collection for those who want to cross the urban jungle with elegance and spirit.
Posted by The New Collections
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