SWEDISH HASBEENS LAUNCHES HASJEANS!
Swedish Hasbeens, the world’s leading brand for premium wooden sandals is now launching HasJeans – Retro-designed jeans in Corduroy and Denim.
HasJeans came about after the Founder and Designer Emy Blixt never could find any jeans to match her Swedish Hasbeens Wooden Sandals. “I never could find any jeans to match the retro-design of my clogs so I simply decided that I had to make them myself.” says Emy Blixt, Founder of Swedish Hasbeens. “HasJeans are inspired by the values of Swedish Hasbeens clogs – natural, retro-design and high-quality.” Emy Blixt continues.
Swedish Hasbeens own retail has grown quickly during the last years and therefore the development of a wider range of products has been a natural step in the brands strategy to grow their own retail. The Jeans will be released at the brands own retail shops and on their web shop at the end of September.
– “Making jeans in corduroy and denim has been a dream ever since I started Swedish Hasbeens. Corduroy is a fantastic material that has been difficult to find in jeans for many years now, which makes it unique to offer to our customers”, says Emy Blixt.
Working with strong colors has always been important for the brand. “My favorites are brave colors like Neon Pink and Strong Orange, and we can see that there is a growing demand for this”, Emy continues.
The pre-release of the HasJeans in the Swedish Hasbeens stores in Stockholm has been a great success, and they pretty much sold out in all colors during the first two weeks. Next up is a full release on the brands web shop that sells to more than 60 markets.
Posted by The New Collections
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