Founded in London, A,M is a new luxury brand that combines utilitarian design influences with modern streetwear to create colourful and timeless men’s luggage. A,M is a collaboration between English art director Matt Gill and Swedish designer Ann Nelvig.
The inaugural collection, launching for SS17, is comprised of four soon to be iconic styles. The Hungerford is a trapezoid sports holdall, The Fernley is a backpack, The Shifford is a classic sports holdall and The Furze is a mini flight bag executed in full grain leather. Each style comes in five distinctive colourways.
Superior in construction and minimalist in design, all products are meticulously crafted in Italy with high quality Swedish and Italian components. Recurring signature details include a hidden zipped exterior webbing pocket for added security, sunken webbing loops, parallel zipper piping with contrasting black pullers and repeat A,M logo embossed details.
A,M derives from the Latin Ante, Meridiem: Before and after midday.
Posted by The New Collections
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