BIMBA Y LOLA DROPS NEW CAMPAIGN
Every season BIMBA Y LOLA verses its collection of handbags, textile, shoes and accessories on a general concept and inspiration. That which unfolds this spring – summer 2017 season and the link that binds the new collection together is the culture and way of life of the Maasai people, the historic African ethnic group of the southern plains of the Great Rift Valley between Kenya and Tanzania.
The Maasai people have a clear-cut personality and their culture affords great care to the combination of colours, materials and textures. In that pertaining to natural beauty and style, it can be said that variety and the aesthetic of their celebrations, rituals and dances are to be highlighted.
The colourfulness of their fabrics, the textures they choose, the way they dress, the manner in which they drape their shuka cloths, which they themselves design and print with artisanal techniques dying them over cotton.
BIMBA Y LOLA shows its fascination for the Maasai by starting off with the prints that also represent the leitmotiv of the new collection. Conceived as a never-ending “patchwork of prints” in which fabrics with strong primary colours share the scene with acid hued strokes; over light and brilliant foundations. The feminine figure is depicted with different techniques and combined with prints inspired in their culture and traditions, the same representing the main theme of these prints.
The idea behind this fabric collection is to capture that joy and sensitivity through a series of crafted knots, flounces, draping, piping, designs that recall the most traditional ikats, different sized checks, African prints that break away from the everyday more geometric elements.
This “patchwork print” concept finds its continuity in the collection of handbags and shoes, which have been created in different textures, raffia fibre, cotton canvas, leather, braided plastic, colourful bits and pieces… and all of it with a decisively Maasai inspired explosion of colours.
And finally, BIMBA Y LOLA is also offering a wide-ranging Maasai scenario in its new collection of accessories. The proposal is based on a line of artisanally crafted costume jewellery, with magnificently enormous overlapping necklaces made of beads, trimmings in primary colours, very significant earrings, recycled materials and above all colourfulness and very special textures that turn this collection of jewellery into one of the indisputable components of BIMBA Y LOLA’s new motion: #THISISMAASAI.
Posted by The New Collections
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