COLE HAAN: AMERICAN ELEGANT INNOVATION IN UK
Cole Haan unveils its tech-led reinterpretation of contemporary and classic men’s footwear silhouettes with an installation in leading London department store, Liberty.
Craft, style and engineering combine to deliver Cole Haan’s operating system for footwear, Grand.ØS. The Grand.ØS family of innovative footwear delivers four major benefits: greater flexibility, reduced weight, increased cushioning and breathability. The Collection featured in the Liberty installation include GrandPrø Tennis, Øriginal Grand, ZerøGrand, and 2.ZerøGrand, (more information below). Prices range from £100 to £225.
Adjacent to Liberty’s Men’s Designer Room, the installation is situated at the heart of the men’s footwear department, and signals the start of a wave of UK activity. The Liberty launch will be followed by the introduction of Cole Haan Men’s Grand Collections to Selfridges.com on 21st March, and in-store at Selfridges on 4th April.
Founded in the US in 1928, Cole Haan was the vision of two men, Trafton Cole and Eddie Haan, who set out to deliver beautiful crafted products. Fast-forward 88 years and this mantra remains true today. Cole Haan’s groundbreaking reinvention of the dress shoe and sneaker unites traditional craft with modern engineering. Each innovation working harmoniously with the next to create flexibility and comfort based on featherweight construction methods.
Cole Haan Collection:
GrandPro Tennis, £100
Shop at www.selfridges.com
Posted by The New Collections
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