MANTRA JEWELLERY X SMART WORKS 2017
Inspiring and uplifting jewellery brand Mantra has teamed up with UK charity Smart Works, to create a 2017 partnership: a unique initiative that helps promote and support female self belief in the workplace. Smart Works provides high quality interview clothes, styling advice and interview training to women in need.
Mantra Jewellery has designed a delicate disc pendant in honour of this new partnership, with the empowering and motivating mantra, ‘Believe in yourself. We do’. Carrying the powerful word, ‘Believe’, to represent the mantra, and with the iconic lotus symbol below it, the disc necklace will retail at £35 for sterling silver and £55 for gold and rose gold plating. Mantra will donate 25% of the sale of each ‘Believe’ necklace directly to Smart Works.
Founder Jo Stroud established Mantra Jewellery in 2015, creating a jewellery brand which carries purpose and meaning. Every piece of jewellery represents a powerful mantra, intended to bring positivity and encouragement to the wearer, creating a natural affinity with Smart Works.
“Mantra Jewellery is about positivity, self-belief and inspiration; while Smart Works gives women the confidence and selfbelief, as well as the practical tools, to start a new chapter of their life. We are both aiming for the same things, so this partnership is very exciting for us both” – explains Jo Stroud, Mantra Founder.
To cement the partnership, Mantra Jewellery will also be donating 300 necklaces to Smart Works over the next year, to directly support women using the service.
“At Smart Works, we dress and train disadvantaged women for interview success, and it is our privilege to witness the power that looking and feeling great about yourself can have on a woman’s ability to succeed. We are proud to be working in partnership with Mantra, and share their vision of positivity, encouragement and self-belief. It is wonderful to work with them on this project.”
The new Mantra necklace will launch in April, while the partnership itself commences in March, to coincide with International Women’s Day, a day which recognises the social, economic and political achievement of women. A clothing drive, and fundraising cycling challenge, will kick off the partnership. Mantra Jewellery also has an ongoing campaign ‘My Best Self’, a series of initiatives to help women achieve their personal best for the year ahead.
The Mantra X Smart Works necklace will be sold online at mantrajewellery.co.uk. Retailing at £35, available from early April 2017.
Posted by The New Collections
Don’t forget to share!