ALPHA INDUSTRIES JAPAN DRAGON ‘THE SOUVENIR JACKET’
Originating in post-WWII Japan, souvenir jackets were commissioned by occupying American soldiers to commemorate their time overseas and included bright, ornately hand-crafted designs, mixing both Eastern and Western themes. Life had hit rock bottom for many Japanese people, who struggled to make ends meet amidst soaring inflation and a plummeting yen. However, they soon realised tremendous business potential in selling goods to soldiers stationed in Japan.
Japanese (and even Chinese) dragons, tigers, cherry blossoms and trees sat side-by-side with American eagles, military iconography and phraseology, making them the OG fashion collab. Collared and quilted bombers were crafted (sometimes from excess parachute silk) but it’s the varsity-style shawl collar jacket that has become popular with vintage hunters and modern designers alike.
You’ll have probably seen souvenir jackets a lot recently – on catwalks, celebrities and in street style shots. But getting your hands on a decent style yourself has been quite a challenge. No worries, Alpha Industries have got you covered.
The search is over now.
Posted by The New Collections
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