TID WATCHES CANVAS 001
This spring, Swedish brand TID is launching a new collaborative platform, TID Canvas, inviting a selection of artists and designers to interpret the brand’s iconic TID No.1 watch, resulting in a limited annual production. ‘We want to embark on a creative programme of temporary collections. The goal is to make TID a natural platform for experimentation. Each watch is completed within twelve months and launched in the spring, for collectors as well as new customers to explore and enjoy,’ says Ola E. Bernestål, CEO of TID.
Form Us With Love (FUWL), is the first in a long line of artist and designers to be approached by the brand. Asked to create TID Canvas 001, the studio set the tone for the transformation of their own creation, by stripping the No.1 to its bare minimum—white, monochrome and dismantled— in a limited edition production of five hundred exclusively enumerated watches. ‘We wanted to highlight the qualities of the design by reducing all decorative elements, bringing out a solid character, using a pure white silhouette,” Says John Löfgren, Co-Founder of TID and Creative Director at FUWL.
TID Canvas is an annual handover or Italian ‘Staffetta,’ that will take place during Salone del Mobile in Milan. During the launch of TID Canvas 001 this April, the subsequent designer of TID Canvas 002 will be unveiled, anticipating a second collaborative watch. With this new platform, TID hopes to bring a series of state-of-the-art timepieces, coupled with timelessness and durability of the original watch. The classic TID No.1 is a reduced watch of bare essentials, made of a sturdy stainless steel case with either an ion coating or a monochromatic brushed steel finish, available with nylon, leather or Twain wristband.
‘Being pared back does not mean less communicative. Essence remains a strong vehicle for expression. That is precisely why we wanted to create a version of No.1 in a monochrome white index with the same white sleeve, providing that sense of an actual canvas—a carte blanche— showing that anything is possible,’ says Jonas Pettersson Co-Founder of TID and CEO, FUWL.
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Posted by The New Collections
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