INTRODUCING VERK: SWEDISH MINIMALIST WATCHS
With inspiration drawn from the clean lines found in Scandinavian nature and architecture, Swedish watch brand VERK is proud to announce its launch. The result of an obsessive 24-month design and manufacturing process has resulted in a collection of timepieces that celebrate minimalist Scandinavian aesthetics.
“The word “VERK” is a Swedish term that refers to the end result of someones efforts. It is a reference to an obsessive approach to quality design and construction, resulting in what we believe is a very special end product. Like everything else surrounding the product, the name emanates from our values surrounding quality. We are obsessed with the marriage of simplicity and function when it comes to the products we use and the things we wear, and that is what we set out to create.”” – co-founder Ben Elias, one half of the Stockholm based founder-duo.
Drawing from decades of Scandinavian design heritage, all VERK watches are a careful, minimalist mix of brushed and polished finishes. Quality components such as a Swiss Ronda 7 series movement, sapphire crystal glass, 316L stainless steel and German steel-mesh bands from STAIB all merge to create timepieces that are built with care.
“VERK is the pairing of design and craftsmanship in a package that exudes a different type of luxury very characteristic to Scandinavia: a quiet, subtle luxury that does not need to be overpriced in order to justify it´s existence” – Ben
Posted by The New Collections
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