KEEN UNEEK UNVEILS #UNEEKPERSPECTIVES CAMPAIGN WITH LONDON COLLECTIVE
Leader of the open-air footwear movement, Keen UNEEK returns for summer 2017 with its #UNEEKPERSPECTIVES global campaign and unveils a collective of influential creatives for the UK rollout. Keen UNEEK drops a truly definitive collection of colourways, patterns, materials and styles within a series of new pack launches across both the original round and flat cord model sandals. Not only epitomising the ‘urban hike’ sandals trend, this covetable footwear also really does comprise the performance technology exposed within its aesthetic
To model these sharp silhouettes, Keen UNEEK has tapped a collective of London’s emerging creatives, who are quickly becoming known for pioneering their own unique take on streetwear style. The collective fronts Milan born model Emily O’Donnell, social content artist Ben Colson, model Boyd Alves, The Boo Kid Yumi Carter and ‘Cestamatiq’ DJ Connor Gaffe in a distinctive campaign shot on location in Hackney, East London. Each member of the collective was invited to arrive dressed in how they would choose to style up the new footwear in their own unique way, with no pre-empted apparel planning in advance to the shoot – the result showcasing a #UNEEKPERSPECTIVE from each.
Posted by The New Collections
Don’t forget to share!