FARAH AW17: A NEW SOUL OF MISCHIEF

The collection takes inspiration from Westbourne Park 1975. In this era of austerity, disillusioned young men were aware that British society could offer them little in the way of education and employment began to use fashion as a way of giving them social standing amongst peers. Their way of bringing together so many varying styles created an individual identity that young working-class men, in the absence of anything else, sought to aspire to.

For its Autumn / Winter 2017 campaign, Farah draws inspiration from sound system culture to create a collection that pays homage to these pioneers of style and looks beyond the clothing to draw influence from club night posters, carnival sound systems, and record sleeves to capture the vibrancy of life in Westbourne Park in 1975.