MOSS BROS AIMS TO SUIT UP BRITAIN FOR AW17
British Tailoring brand, Moss Bros. announces the launch of its AW17 ‘Suit Up Britain’ campaign. Led by former British Olympic canoeist Matt Lister, the campaign champions the suit and is a call-to-action to men across the land to embrace contemporary tailoring.
Encouraging a confident and cavalier spirit to dressing-up, Suit Up Britain challenges men to play with pattern, texture and colour in a bid to take charge of their looks and dress-up with style and verve. Inspired by the renaissance of menswear and the revival of uniquely styled wardrobes, the collection offers everyday versatility with a series of style-savvy tailoring-led looks aimed to tick trend boxes from the boardroom to the wedding reception and from a day at the races to the dancefloor.
Slim-fitting double-breasted suits and modernist three-piece styles share rail-space with single-breasted suits and peaked lapel options in a parade of contemporary pinstripes, bold windowpane checks and subtle micro-checks. New fabric options range from twisted yarns to soft bouclés while the season’s colour palette is informed by rich autumnal hues of camel, soft greys and burgundy set against more traditional spectrum of blues and greys.
Sealing the collection, the season’s essential party-wear adds a flamboyant jolt to occasion dressing. Deep marine blues, bold bronze and metallic tones and ornate jacquard patterns dominate the party-inspired tailoring collection, providing a treasure trove of fashion-forward special occasion staples designed to demand attention.
The Suit Up Britain collection is available across Moss Bros. stores nationwide and online at www.moss.co.uk.
Posted by The New Collections
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