J.LINDEBERG GOLF SPRING/SUMMER 2018
BUILDING BRIDGES: CHALLENGING THE CONVENTIONS IN SPORTS
With the Spring Summer 2018 Men’s and Women’s Golf collections, J.Lindeberg introduces an entirely new level of premium sportswear, setting a clear direction for the future.
J.Lindeberg stands for 20 years of experience. Challenging the golf establishment, the brand introduced a cutting-edge, slim silhouette with an attitude. With the Spring Summer 18 collection, JL takes on the challenge to once again break the conventions, presenting an elevated and innovative golf collection with visible details, reaching beyond sports.
The collection takes a starting point in the J.Lindeberg DNA with an expression that is conceptual, functional and simple with bold graphics. Color and print concepts are aligned throughout the collection, using the iconic bridge symbol in variations and introducing this season’s simplistic and graphic ”window pane” check print.
Technology and intelligent innovation is found in every detail with the highest demands on the aesthetics. Introducing the ”Seamless concept” – a new jersey fabric technique with no seams or seam allowances featured in poloshirts, enhancing a light and overall comfortable feel for full freedom of movement. Highly technical Schoeller 3 x Dry fabric, used in pants and skirts, feels like cotton and offers a water and dirt repellent surface, which dries 3 times as fast as a regular cotton. Also new for the season is the ultralightweight and breathable “mesh pants” concept, and a new “hybrid concept” in mid layers, mixing a stretch softshell and a tech jersey for comfort and function.
The colour palette introduces highlights of light tinted yellow, sporty racing red, still green, 70s faded blue and the classic neutrals: white, black and navy.
It’s in the J.Lindeberg roots and DNA – sports and fashion in a perfect combination. Their goal is to make function beautiful.
Posted by The New Collections
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