This spring summer 18, online fashion e-tailer boohooMAN.com launches a seasonal range of trend led fashion consisting of ready-to-wear, footwear and accessories. The collection is split in to five key trends; Desert Utility, Summer Suave, Krayola, Satorial and Street Rider.
Combining urban, hip-hop and skateboard culture with vibrant, contrasting colourways, the collection as a whole offers global street style looks for men of all ages while maintaining the brands consistent sense of youth.
DESERT UTILITY & SUMMER SUAVE: lay a strong foundation for spring/summer 18, combining soft prints, textured fabrications and co-ord sets with earthy, camel tones. The main influence derives from military style, while layering, accents of lace and neutral undertones stay in line with the brands aesthetic.
KRAYOLA: introduces feminine shades to the mix. Hues of baby pink and blue take form as the predominant colour palette while pastel shades; mint, turquoise and mauve integrate each look. Refreshing light knits, slogan t-shirts and jersey silhouettes keep in line with the trends retro vibe.
SATORIAL: covers the nautical trend. Design details include distressed denim, oversized shirting, micro pinstripes and seersucker striping. The navy palette is complimented by an occasional touch of blazing yellow to add a pop of colour.
STREET RIDER: sets a precedence for the millennial, new age consumer with a strong offering of streetwear. Blood red, empire yellow, deep purple and emerald green are accompanied by a selection of harsh fonts, graphic prints, hardware and distressed detailing.
The collection has started to drop on www.boohooman.com
Posted by The New Collections
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