VAGABOND LAUNCHES THE SHOE BRING BACK
Vagabond bring back shoes to close the loop
With sustainability as a natural part of the everyday business for Vagabond, the Swedish brand is now ready to launch their Shoe Bring Back initiative in all concept stores.
In cooperation with I:Collect, the international global solutions provider for the collection, reuse and recycling of used clothing and shoes, the aim is to encourage all consumers to take responsibility for their used shoes.
“Recycling is, alongside with our aim on using more sustainable materials and production processes, a focus area for us where brands and consumers really can cooperate in closing the loop. A big problem with shoe consumption is that a great deal of the shoes that are being thrown away, still have a lot to give. Therefore, the most important mission for the Shoe Bring Back-project is to make sure that shoes that are still in a wearable condition are being collected to get a new life as second-hand goods, or be recycled into new products.” – Ulrika Simonsson, CSR Manager at Vagabond.
The technique to recycle textile materials is already established. Due to the vast number of different components, no similar efficient method has previously existed for shoes. Vagabond is now a part of a pilot project with I:Collect, where recycling is being enabled thanks to new innovations.
”There are a lot of steps to take for all of us to become more environmentally aware. In the long run, our main mission is to make sure all shopping decisions are conscious ones. Only buy what you really love and do all you can to keep a long lifecycle of your purchases” – Anna Fahle Björcke, Head of Brand Communications at Vagabond.
Shoe Bring Back is initially available in all Vagabond Stores in Sweden, Finland, Germany, the United Kingdom, Poland, the Czech Republic, Hungary and Denmark, and launching in the UK on January the 24th 2018.
Posted by The New Collections
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