PEPSI X BOOHOO & BOOHOOMAN
PEPSI® LAUNCHES GLOBAL FASHION CAPSULE COLLECTION WITH BOOHOO & BOOHOOMAN
Online fashion re-tailers boohoo and boohooMAN are excited to announce a global partnership with iconic beverage brand Pepsi®. Amplifying the 2018 global Pepsi #LOVEITLIVEIT campaign celebrating one of the world’s most beautiful games – football, the brands have worked together to create a trend-led, innovative capsule collection intersecting and celebrating art and sport.
boohoo and boohooMAN have collectively created a sportswear influenced capsule, available in women’s sizes 6 – 16 and men’s sizes S – XL. The collection, made up of matching track sets, loungewear and sports tops targets consumers who are as equally interested in fashion as they are sports. The featured designs are inspired by the artwork submitted by five emerging visual artists from around the world, spotlighted in the Pepsi collective campaign — Argentina’s DIYE, Brazil’s Bicicleta Sem Freio, Germany’s DXTR, U.S’ Kim Sielbeck and UK’s Iain Macarthur — and the final look of the collection is unique and bold.
The complete Pepsi “Art of Football” Capsule Collection is for available globally for purchase now on boohooMAN.com here: http://www.boohooman.com/pepsi.
‘‘I am proud to say that on behalf of both brands, we are extremely excited to be working with a globally recognized brand like Pepsi, on such a large scale. This is a huge moment for us and we cannot wait for the world to see these designs’’. – Samir Kamani, CEO, boohooMAN
“Football is the world’s game – and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories.” – Natalia Filippociants, Senior Marketing Director, Global Pepsi Trademark, PepsiCo
Posted by The New Collections
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