SUMMER TIME DRINKS WITH MALIBU
MALIBU ADDS THIS YEAR’S HOTTEST FLAVOURS TO SUMMER LINE-UP
The sun’s out and already consumers are eager for the new flavour in Malibu’s summer line-up, Malibu Passion Fruit. Since arriving on shelves in Tesco and Asda this week, social media has been alight with excitement for this year’s top trending flavour. Containing the refreshing taste of passion fruit, without coconut, it offers a fruity spirit for summertime enjoyment.
Passion fruit cocktails are this year’s hottest trend, with the Porn Star Martini now the second biggest cocktail in the on trade. Malibu Passion Fruit is the perfect ingredient when making Porn Star Martinis at home or for a refreshingly simply serve, lemonade is the ideal mixer.
“The launch of Malibu Passion Fruit is a game changer for cocktails at home, as it will not only simplify the process of making the nation’s favourite Porn Star Martini, but will open up the brand to those who have previously shied away from its coconut flavour.
We’re not forgetting of course, Malibu classic ‘the Piña Colada’ and introducing an on-the-go format will allow us to tap into home cocktail occasion; as well as expanding into alfresco moments, making it this season’s must-stock for driving summer sales.” – Chris Shead, Channel Director for Grocery at Pernod Ricard UK
Malibu Passion Fruit is available now in both Tesco and Asda, replacing Malibu Pineapple in the brand’s summer line-up, with an RRP of £15. Piña Colada RTDs have launched in Tesco, ahead of further roll-out across the grocery channel, and will join the much-loved Cola and Pineapple RTD cans, replacing Strawberry Kiwi, with an RRP of £1.80. Proximity advertising, a social campaign and influencer activity will support each launch.
Posted by The New Collections
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