AMERICAN APPAREL X SHAUN ROSS
American Apparel has launched an exclusive collaboration with model and activist Shaun Ross.
The capsule collection includes four limited-edition graphic T-shirts designed by Shaun Ross. The tees feature close-up photos of models with unique skin types, represented as abstract works of art on the shirts.
The collection is a bold statement, a direct reflection of American Apparel’s core values of self-love, acceptance and authenticity. As Art Director, Shaun Ross guided the creative process with his unique vision as well as personally casting the models for this campaign – hiring a select group of his own friends, as well as people who responded to the open call. American Apparel x Shaun Ross sends a clear message of empowerment through representation, embracing uniqueness while challenging us to view our physical differences through a lens of inclusivity. American Apparel is a trailblazer in this realm. The brand has always stood for authentic beauty, using real people in its campaigns and challenging the fashion industry to follow suit.
American Apparel x Shaun Ross represents the next chapter in the journey to redefine and expand traditional notions of beauty with a campaign that urges us to embrace what makes us unique, confronts cultural stereotypes, and celebrates all skin types and all physical attributes.
Available at www.americanapparel.com/en
Posted by The New Collections
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