HI-TEC SPORTSWEAR INTRODUCE THEIR AW19 COLLECTION
The Batra Group and Apex Global Brands (NASDAQ: APEX), a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, today unveiled Hi-Tec Sportswear AW19 campaign & collection.
In contrast to their previous season, Hi-Tec Sportswear’s AW19 campaign is an exploration of the urban recreational space, with an outdoor lifestyle direction capturing the seasonal months. Taking the outdoor connotations associated with Hi-Tec, the Sportswear line features the practical functions with a streetwear twist to encapsulate the brand as a whole.
These elements are depicted through the campaign’s juxtaposing aesthetic backdrops, with a natural, green landscape compared to the urban industrial and hardcourt location shots.
The unisex apparel collection encompasses a variety of outerwear options; a parka, utility vests & Sherpa fleeces. The interpretation of the theme is presented through the directional camo pattern which is blazoned as an all over print on a few styles. The AW offering also presents seasonal tones, with highlights of pop colours, which is seen across tracksuits, sweats & a prominent fleece pant.
Earthy shades flow through the clothing and through to the footwear; with the introduction of a flame orange colour stand out appearing on the Badwater 146, Shadow TL and iconic Silver Shadow. The HS Magnum 6 classic boot has been reworked for a more lifestyle fit with the introduction of a natural print accent and a ‘neon’ burst is seen on the reimagined style; the Shadow TL Mid.
“The exploration behind the range was to visit the youth and street culture through style development and delve into the young, fresh attitudes with the highlights of bright colours popping throughout. Silhouettes of Hi-Tec’s outdoor nods and heritage footwear styles were taken in to care whilst maintaining a relevant collection.” – Gemma Leverington, lead designer
Key pieces from the range include:
- Denzer: Camo utility vest with front pocket details
- Virgil/ Kenton: Purple track top & track pants with black pinstripe
- Hadid: Long sleeve tee with ribbed high-neck featuring a repeat logo
- Blair: Sherpa green camo fleece with half zip
- Ridgeway/ Rusin: Oxblood cotton sweat tracksuit
Posted by The New Collections
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