KARLIE KLOSS IN EVERYTHING BUT THE DRESS FOR KURT GEIGER SS16
The SS16 collection is energetic sports-luxe, where fashion pumps iron to powerful effect, with Karlie Kloss as the new face of Kurt Geiger.
The campaign will break in Love, the March issues of British Elle and British Vogue. The campaign will run in both print and digital with a film to be unveiled when the collection launches worldwide in stores and online at KURTGEIGER.COM in February.
“Fashion sneakers and backpacks have become wardrobe staples, but this season breaks down boundaries between sport and fashion even further. Strong, energetic and alive. The campaign is about fashion designed for real life”
– Creative Director, Rebecca Farrar-Hockley
Ditching strict fitness time, bags and shoes are designed to run wild at anytime. Flexible materials and effortless swimwear, sport sandal hybrids, sneakers in soft snake-cut leathers and frilly flatforms are made for fashion on the go.
A new soft, sporty Hobo joins fresh iterations of the brand’s signature bags. In a milea-minute life, the ‘Penelope’ Hobo bag can be customised with detachable tassels, statement chains and personalised with Perspex charms.
The petit stiletto gets mighty with graphic sporty straps and ankle ties. A new ‘Annie’ belted bag works hard with multiple ways to wear it. Crafted in exotic ostrich embossed leather, liquid silver or classic woven textured leathers, ‘Annie’ is casual glamour and can be worn as a bum bag, shoulder bag or pouch.
“I loved being part of the Kurt Geiger Spring Summer campaign. I’ve always been a fan of this iconic brand not only for being a perfect red carpet look, but also, now, for every day running from the gym to work and everything in between! Rebecca’s vision for this collection brilliantly works for women who do it all”
Shot by Erik Torstensson