BRAND PROFILE: ELECTRIC FAMILY
Electric Family is not simply another streetwear label, but a grassroots movement born out of the electronic music community, created to increase the connectedness and compassion amongst the global population.
they produce a distinctive style of clothing and accessories that are intended to act as a vehicle for accomplishing our mission: to raise the social consciousness of every person they come in contact with. Electric Family works to spread the idea that every human being has the opportunity to make a positive impact through social action. they challenge fans to get active in local communities and to treat others with respect at all times.
Fusing positive messaging with vibrant, peerless designs has become the signature of Electric Family’s diverse clothing line. From experimental dye tees and printed long sleeves, to cut and sewn hoodies and original headwear, Electric Family’s inspiration is sourced from their personal experiences in the electronic music community.
This association between music and fashion is none more apparent than in their trademark bracelet series. Collaborating with leading electronic artists including Skrillex, Hardwell, Zedd, Nicky Romero, Kygo, and DJ Snake to spread the message and raise money for various causes. To date, they have donated over $200,000 to global charities through their bracelets alone.
Electric Family is a brand that demonstrates authenticity and transparency, seeking to reach new audiences through a mixture of unifying philosophy and edifying street culture. Electric Family are committed to their mission and are certain that they can leverage the influence of thier brand and artist collaborators to make an immense global impact.