PIONEERING BRA BRAND LAUNCHES IN SELFRIDGES

Leading the way in global bra innovation, lingerie brand Silent Assembly will launch into the new Selfridges Body Studio opening in April 2016.

Creative director at Silent Assembly and leading industry expert Kay Cohen comments: “It is a real tribute to the quality of our brand to have Selfridges as the first UK store to stock our pioneering range. Curvessence provides a truly comfortable, supportive and feminine bra and we look forward to the technology being available in the UK’s leading department store.”

Curvessence is the world’s first 3D bra which offers a comfortable alternative to metal under wires. The innovating 3D ribs contour to the left and right sides of the body to deliver an incredible fit and the bra feels virtually undetectable when worn.

The new Selfridges Body Studio will stock more than 100 brands and will have a dedicated Silent Assembly space with exclusive styles on offer and expert fitters to help ensure the perfect fit. The new space will celebrate the importance of lingerie as both a beauty and wellness additive and will stock everything a woman needs to dress for her shape.

Selfridges will be the first UK department store to stock Silent Assembly. Since their Australian launch in January 2014, the brand has graduated to over 100 outlets across Europe, the Middle East, New Zealand and the USA.

Get to know the brand better: silentassembly.co.uk

Facebook: Silent Assembly

Instagram: @silentassemUK

Twitter: @silentassembly