THE LEVI’S® 501® DOCUMENTARY

LEVI’S® PRESENTS A THREE-PART DOCUMENTARY FILM CELEBRATING THE 501® AND ITS PLACE IN AMERICAN HISTORY

The Levi’s® 501® button fly jean, the original and first ever blue jean, was born on 20th May 1873. And over 140 years later, it is more popular than ever before. In celebration of 100 years of partnership with Cone Mills Denim in North Carolina, the Levi’s® brand presents a short documentary film, The 501® Jean: Stories of an Original. The film explores the lasting impact the Original 501® jean has had on cultural history. The 501® documentary has been screened in NYC, London, Buenos Aires and Caracas, and launches today on www.levi.com. There will also be subsequent screenings around the globe.

This three-part film is a story of modern America with the Levi’s® 501® at the centre. Exploring the worlds of work, style and rebellion, the film features interviews with pioneers such as Henry Rollins, John Baldessari, Scott Schuman, Andy Spade, Mark McNairy, Erin Wasson, Gary Burden, Eddie Huang, Jim Walrod, Kim Hastreiter, Mel Ottenberg, Michael Polish, Steven Alan, Alexandra Richard, Greg Chapman, Lee Ranaldo, Rachael Wang, Josh Peskowitz and many more.

The film is narrated by Ramblin’ Jack Elliott, one of folk music’s most enduring characters. A protégé of Woody Guthrie in the late ’50s, Elliott has been hailed as an influence on artists from Bob Dylan and Pete Seeger, to the Rolling Stones and Grateful Dead. Earnest Greene of Washed out contributes to the original score.

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