SUPPLY & DEMAND: MEN’S COLLECTION

Street-smart, pocket-savvy, born-ready

There’s an urban attitude to Supply & Demand; a confidence and defiance that whispers, “don’t mess”.

Available exclusively at JD, it’s a youthful brand with an unshakeable exuberance that knows its consumer, nurtures its market and delivers subtle yet unique street garms season after season – predictably, this collection does not buck the trend.

From quilted hoodies to athletic sweats, printed tees to fitted trackpants – some with gold detail and reflective bling, some with a pared-back urban flair – the new collection pays a steely homage to its roots in New York but works equally favourably on the streets of the UK.

Predominately a black and white collection, with hints of silver, gold, marl and bold red, this S&D collection is primed to make another colourful impact on the UK streetwear scene – spirited, affordable clobber that continues to rouse and revolutionise.

Garments start from £18, sizes range from XXS-XL and the collection is exclusive to JD.

“Tom Hardy, Kid Ink, Jake Bugg, Wiley and Rizzle Kicks have all been part of the Demand. What could we do but Supply?”