SUPPLY & DEMAND: WOMEN’S COLLECTION

Living close to the urban edge

Available exclusively at JD, Supply & Demand is a youthful brand with an unshakeable exuberance that knows its consumer, nurtures its market and delivers subtle yet unmissable street garms, season after season and this collections does not buck the trend.

Predominately black and white – the same signature look as the men’s – the new collection pays a steely homage to its original New York roots but works equally favourably on the streets of the UK.

From crop tops and louche hoodies to oversize tees and pared-back sweats, from reflective detail to sublimation prints and NYC to Tokyo, Supply and Demand is a brand with an irresistible momentum that’s not afraid to ruffle some feathers. The new collection is a mix of high quality tonal camo full print, paneled fleece, branded leggings, and both cropped and long line slogan street wear staples. There is a mixture of bold, high build graphics; retro script executed in embroidery influenced by Japanese street culture and oriental symbol graphics on necklines.

Say hello to Supply & Demand, spirited, affordable clobber that continues to rouse and revolutionise.

Garments start from £16, sizes range from XXS-XL and the collection is exclusive to JD Sports.

“Perrie Edwards, Ella Eyre, Lady Leshurr and Ashley Louise James have all been part of the Demand. What could we do but Supply?”

Garments start from £12, sizes range from 6-14 and available exclusively at JD stores and online www.jdsports.co.uk