MOTHERCARE ANNOUNCES NEW COLLABORATION: SMILE BY JULIEN MACDONALD

The new Smile by Julien Macdonald collection is both fun and fabulous comprising of 31 pieces of ready-to-wear jersey casuals and limited edition occasion wear for little girls and boys aged from newborn to two years-old.

Launched in 70 Mothercare stores in the UK on 20th April 2016 the debut collection presents a unique opportunity for Julien to share his playful and creative vision for young children.

Julien comments, “I have such a passion for the design of children’s clothes so to collaborate with Mothercare is very exciting. My fabulous designs combine both luxurious fabrics with delicate detailing as well as some gorgeous characters to make children smile. The collection features classic new-born pieces, sprinkled with unique touches and playful attention to detail. The entire Smile collection has been lovingly put together for Mothercare’s customers.”

The casual jersey pieces burst with personality through all over prints in bright, cheerful colours such as cobalt blue with accents of orange and grey. A cheeky tiger motif adorns bodysuits, baby grows and accessories, set against a fun all over tiger stripe print. The look is elevated with playful details such as 3D tiger ears, textured paw prints and tails on the reverse of selected pieces. The collection name, Smile, features in shimmering text, accentuated by a black flock outline, adding a touch of sparkle and glamour, mirroring Julien’s signature style.

For little girls, shades of pastel and bubble gum pink are juxtaposed with a baby-friendly leopard print and quirky characters add an energetic charm to the collection. Animated prints of Honey, a character based on Julien’s very own god-daughter, and her furry friends decorate baby grows, bodysuits and top and legging sets as well as adorable baby booties, bibs and headbands. Each piece has been carefully designed with special attention to detail such as; gold sparkly piping, exaggerated 3D eyelashes and animal ears to capture Julien’s playful vision and glamourous style.

The eight piece limited edition occasion wear collection brings together all that is treasured about Julien’s signature style in mini form. Each luxurious piece for little girls is simply exquisite and perfect for a special occasion. A blush pink dress features tutu netting and an intricate silver embroidered floral pattern. For little boys Julien has captured a balance between fashion forward designs and child-like creativity in the faux leather trim blazer, t-shirt and trouser set featuring a 3D bowtie with eyes and a sassy slogan saying, ‘This is what dapper looks like.’

By harmonising Julien’s signature style and intricate designs with Mothercare’s high quality affordable fashion, Smile brings a fresh, fun and charming designer fashion collection to the Mothercare customer.

With prices ranging from £10 up to £50 this collections ticks all the boxes.