PILGRIM SHOT AN ANGEL
PILGRIM ADDS MORE COOL- FACTOR TO THEIR BRAND WITH THE CHOICE OF DANISH TOP MODEL AS NEW CAMPAIGN MODEL
Pilgrim Jewellery adds more cool-factor than ever before with their choice of model for the newest campaign. Josephine Skriver is one of the most in demand models of the moment appearing in countless magazines, fashion shows and editorials worldwide. She recently also received her wings, making her a bona fide Victoria Secret Angel. Now the 24-year old Danish top model has added another campaign to her impressive resume as she is fronting the Autumn Winter 2016 campaign for Pilgrim Jewellery.
It’s not the first time, Pilgrim enlists a Danish top model to be the face of the brand. Josephine Skriver follows in the footsteps of Helena Christensen, Caroline Corinth, Emma Leth and Mathilde Gøhler who all previously have been working with the Danish jewellery company.
“We’ve always been great admirers of Josephine. Not only because of her beautiful appearance, but also because of her dashing personality, her cool factor and her ability to speak her mind. Josephine is a great example to her peers and the perfect face of Pilgrim right now” Katrine Seiffert Tiemroth, Head of Marketing & Communication at Pilgrim.
The collaboration between Josephine Skriver and Pilgrim makes a powerful statement regarding the need for companies to work with models that epitomize the brand and its core values – and Josephine Skriver does exactly that. With her classic beauty yet cool factor simplicity and her dedication to the cause she believes in, Skriver is the perfect girl to represent Pilgrim in the fastpace and ever-changing world of fashion.
Written by The New Collections