HYPE X BARBIE

ICON MEETS EDGE IN THE STYLISH NEW STREETWEAR COLLECTION FROM HYPE

Urban brand Hype have partnered with fashion-favourite Barbie to bring you the definitive sports-luxe clothing collection for the contemporary Barbie girl.

Fusing Hype’s signature edge with Barbie’s iconic classic pink aesthetic, the adult’s apparel collection comprises an edit of effortlessly cool leisurewear.

With a sports-luxe aesthetic, the fresh contemporary designs boast the iconic Barbie signature style and are designed in a chic palette of grey, white and black and flashes of Barbie pink.

The edit includes sweatshirts, crop tops, vests and a bold new workout-style look with a pink crop and leggings set. Cool accessories help the Hype girl standout with Hype’s classic backpack reimagined with a fresh Barbie makeover and Hype + Barbie baseball caps in black and pink.

The collection lands 14th July on justhype.co.uk and in the Hype store Boxpark, Shoreditch.