BABY2BODY: THE MATERNITY EDIT

Baby2Body is a personalised guide for nearly and new moms that provides daily insights into her baby’s growth and development, and tips to help her stay healthy, be happy, and feel amazing.

The Concept:

Baby2Body was created by Sports Psychologist, co-author of ‘The Day By Day Pregnancy Book’, and mother of two – Melinda Nicci. Melinda came up with the idea of Baby2Body shortly after she gave birth to her first child and realized that there was a huge market gap in addressing a woman’s unique lifestyle concerns during pregnancy and early motherhood.

Baby2Body began as a service based business focused on helping pregnant women safely stay in shape and helping new moms to get their body back. Now, Melinda has expanded Baby2Body into a digital content company that focuses on a woman’s wellbeing, fashion, fitness, nutrition, and beauty concerns during pregnancy and beyond.

The revitalized and digitized Baby2Body began as an email subscription service and launched in January 2015 – and they now have over 380,000 women subscribed to that service, from all over the world. Just this past month they launched the Baby2Body iOS app, which follows the same personalised, daily format but also offers a more integrated user experience as well as an in-depth premium content journey.