PSYCHO BUNNY AW16

For over a decade, premium US brand Psycho Bunny has been recognised as a provocateur of timeless wardrobe essentials. The crossbone-clad rabbit logo has brought a fearlessness to men’s fashion and now with a new range of AW16 autumnal colours – the brand is continuing to expand across the UK.

A preppy-inspired design aesthetic combined with premium street fashion and an imaginative palette, ensures Psycho Bunny will continue to redefine the core aspects of menswear wardrobes with AW16 tones.

The brand believes in leading with quality, Psycho Bunny’s signature polo shirt is made of premium 100% Pima cotton, with signature side vents that ensure a crisp, neat and athletic fit. Additional luxe details include the mother-of-pearl buttons and intricately embroidered logos.

Psycho Bunny was co-founded by Robert Godley, previously a Creative Director of Ralph Lauren. In 2005, Godley followed his dream and produced his own line of creative concepts and fashion designs – Psycho Bunny was born.

With a loyal following across the globe, from New York to Tokyo – now it’s the United Kingdom’s moment to champion the daring.