ALBAM AW16 LAUNCH

Albam introduce their AW16 collection alongside the launch of their redesigned website.

Acting as a true online reflection of the brand, the refreshed site launches with a fully responsive online shop featuring the AW16 collection styled and shot on models. A Journal section will also be introduced, acting as a platform for curated content, recommendations and news from the brand.

A wardrobe of original, modern essentials is created for AW16 through a combination of understated designs and perfected fabrics, fits and finishes. With inspiration taken from the great travel writers including Hemingway and Kerouac, an adventurous spirit underpins the collection.

Trans-seasonal items include a Padded Husky Shirt and lightweight Equip Utility Jacket, each with a relaxed silhouette that runs through the collection, perfect for layering. Signature elements such as waxed cotton and indigo dying are included, fabricating a modern-military Wadded Road Coat and colouring jackets, trousers and denim, respectively. Other developments include new curly-fleece and waffle textured jerseys and linen wool used for a naval inspired Cable Cardigan.

Albam is a London based contemporary menswear brand, characterised for its timeless menswear, utilitarian design ethos and high quality construction. With co-founder Alastair Rae at the helm, the brand works with some of Europe’s finest craftsmen and factories. The online shop joins four stand-alone stores in London.