ANA SEGURADO FW 16-17 “WAO” COLLECTION

THE BRAND: Portuguese designer brand Ana Segurado states “cruelty free” combining material interactions with pure and minimal.
Hailing from Modatex Porto, after graduating she won the 1st prize in Young Fashion Designers Contest at Modtissimo Portugal and had her 1st participation at the Portugal Fashion – Space Bloom – in 2012.

The brand breathes into organic and feminine, balanced between simplicity and functionality. Intending to be confortable as a ‘second skin’, each material is carefully selected, only using natural and technical fibres as alternative to animal skin and fur.
Exclusive design and sustainability, as well quality are the heart of each collection. With concerns for handmade and a slow fashion philosophy, all items are made in the designer studio in Portugal, supporting also portuguese manufacturing.

FW 16-17 COLLECTION: A reflection about the diversity of humanity resulting in a hybrid and universal culture: ethnicity, history, culture and tradition. The combination of these elements.

The palette: black appears as a metaphor and represents the connection of all the elements .
The starting point for the embroidery was the work ‘Bacteriograms’ by the photographer Erno- Erik. Spontaneous and natural, multicolored and vibrant formations that inspire surfaces, patterns and shapes, arising from one body.

Overlays of mixed materials, layers and textures have a proeminent place. The dresses and coats lead, the cropped sweaters and pants appear in a wide shape. Hand-knitted embroidery in pure portuguese wool.