BOY LONDON LAUNCHES RETRO SPORTSWEAR COLLECTION
BOY London are kicking off their AW16 campaign with a collection of black, white and silver sports-inspired casualwear launching at Selfridges this September. Coinciding with the celebration of the brand’s 40th Anniversary and also 40 years since the birth of the punk movement, this new collection sees BOY London’s classic silhouettes reimagined in updated reflective panelling and sportswear inspired accents.
A highlight from the collection includes the luxe grey panel track suit with a muted shine look juxtaposed with its co-ordinating premium leather bomber jacket. Other details in the collection include drawstring elements on the BOY logo stitched co-ords and classic sleeve stripes, with a further nod to retro sports styles of the late 1980s and early 1990s, alongside BOY London’s iconic trademark logo also present throughout.
Prices start £45.00
Posted by The New Collections
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