RIHANNA x STANCE AUTUMN 16 COLLECTION

Rihanna Channels Japanese Street-Punk for Latest ‘Fenty for Stance’ Autumn 16 Collection

Rihanna’s design direction for her fourth collaboration with Stance keeps with the ‘tradition’ of doing the unexpected as she explores Japanese Street-Punk through her distinctive lens. For her Autumn Collection, Rihanna layers in her own special touches and details to create something undeniably fresh for the 9-piece collection of socks and hosiery. The collection is brought to life through Contemporary Illustrator, Bijou Karman, who turned the Contributing Creative Director’s designs into illustrated works of art for the product release.

The collection is evocative of juxtaposing the beauty and elegance of Japanese culture with the modern street wear and punk movement. From intricate Lotus florals, stunning patterns inspired by vintage Kimono’s, and traditional calligraphy, mashed up with re-imagined plaids and Japanese writings that speak to Rihanna’s ‘Bad Gal’ persona, the collection is as inventive and bold as she is. The striking colour palette plays up burgundy, navy, coral, soft sherbet and minted green hues for a refreshing autumn aesthetic.

“This is our fourth collaborative project with Rihanna and she continues to surprise us with her creative approach to the category,” – Candy Harris, EVP of the Lifestyle Division at Stance. “Each collection brings unexpected twists, and in true Rihanna form, this season is no exception.”

LA-based Contemporary Illustrator, Bijou Karman, was selected by Rihanna to turn the designs into a full creative campaign to help launch the collection. Bijou’s vintage inspired aesthetic mixed with her modern flare was a perfect match for the project. Her unique artistic process of layering sketches and painting helped bring Rihanna’s vision to life in a new and interesting way.

Rihanna joined Stance as Contributing Creative Director, Designer and brand Punk & Poet in 2015, launching her first collection of limited styles in July of last year, followed up by a fall 15, holiday 15 and summer 16 collections. The Fenty for Stance by Rihanna Autumn Collection is available online at Stance.com and keep an eye out for the release of Rihanna’s special Holiday drop in November.