ASTRID & MIYU OPENS IN ST CHRISTOPHER’S PLACE

British contemporary jewellery brand Astrid & Miyu opens its doors to their first independent central London pop-up, located in the boutique shopping destination, St Christopher’s Place, W1. The new pop-up, opening late October, will boast 250 sq ft featuring the complete Astrid & Miyu offering. This opening follows the brands successful launch in Boxpark and subsequently the launch in Old Street Station which both opened earlier this year.

The new store will echo the brands contemporary, minimalist aesthetic taking inspiration from Swedish and Japanese design. Collections will be displayed against a clean, white backdrop with modern fixtures and fittings to compliment the brands elegant, feminine jewellery designs.

To coincide with the opening, Astrid & Miyu will also launch new collections so customers can be the first to discover the very latest designs, including the new Fine Line Collection; sophisticated jewellery with an art deco influence, perfect for elegant, everyday wear, the new Zodiac Collection; delicate rings featuring beautiful birthstones that coincide with each birth month, and the Signet Collection; elegant rings that can be personalised with an engraving of your choice, providing the perfect gifts for Christmas.

Founder Connie Nam says “We’re extremely proud to be opening a pop up in such an iconic and exciting shopping destination. We have always wanted the brand to have a presence in the West End so women can discover our contemporary fine jewellery designs and enjoy exploring the Astrid & Miyu brand”

The new Astrid & Miyu, St Christopher’s Place, will open on 23rd October 2016, 4 St Christopher’s Place, W1U 1LZ