ROXXSAURUS X DAISY LONDON

DAISY JEWELLERY ENLIST INFLUENCER TO CREATE FIRST CROWD-SOURCED RANGE

Daisy London are excited to announce the brand’s team-up with YouTube vlogger Roxxsaurus to create a limited-edition product line featuring the UK jewellery brand’s bestselling Good Karma collection. The collaboration between the brand and influencer sees Daisy London spearhead the world’s first crowd-sourced jewellery line.

Working in partnership with new social media platform Yubl, Daisy London and Roxxsaurus have employed the app’s voting functionality to collate opinions of their followers to make integral decisions about the outcome of the mix-and-match stud earring set.

Yubl voters were called on to decide upon the symbols, the colour finish (silver/gold plate/rose plate) and campaign imagery, all done through the in-app functionality.

Roxi says of the partnership; “I’ve been working with Daisy London and my lovely viewers to put together this cute set of limited edition mix-and-match studs. They are great for switching up your style and working that mismatch earring trend I really love.”

The set will be available in Daisy London’s signature packaging, co-branded with a marble finish box wrap. The limited edition set of four studs are priced at £69 and will be available exclusively for pre-order from 6th November 2016 at www.daisyjewellery.com.