CARE RE-DEFINED: NEW ERA X CREP PROTECT

New Era EMEA, the world’s leading sports and lifestyle headwear brand, has collaborated with award winning UK based sneaker care specialists Crep Protect to bring a revolutionary new care product to the headwear game, exclusively in Europe.

Combining over 96 years of headwear craftsmanship with a unique clean fashion technology that has garnered international recognition in 52 countries worldwide, New Era and Crep Protect are pushing the boundaries of streetwear culture.

In its first venture beyond footwear, Crep Protect has developed a unique formula for New Era fans that provides an invisible breathable barrier to protect New Era headwear from liquids and stains without altering its appearance, texture or performance. Applied correctly, the New Era x Crep Protect spray is able to repel most stains and prevents any permanent damage by forcing liquids to bead up and remain on the surface of the material instead of soaking in.

Well known for its innovative technology, Crep Protect’s new product has been designed exclusively for New Era and incorporates a unique nano technology formulation designed specifically for headwear materials such as cotton, suede, polyester, denim, wool and many more. Once applied the protective barrier lasts for up to six months, the 200ml spray can coat up to a minimum of six pieces of headwear.

The Ultimate Headwear Protection spray is available now New Era retail stores in the UK, France and Germany and other exclusive retailers, priced at £12/€16.