ZWIMZUIT: BRITISH-MADE FITNESS BIKINI

ICONIC SPORTS SWIMWEAR THAT STAYS IN PLACE FOR ACTIVE WOMEN

ZwimZuit, the new British-made fitness bikini that stays in place, has launched. The flattering panelled bikinis in bold colours are made from a specialist neoprene material that enables women to be as relaxed or active as they want to be – and confident that their bikini stays where it should. ZwimZuit is perfect for swimming, watersports and beach yoga, or simply relaxing by the pool.

Supportive and structured, the beautiful, non-slip swimming costumes include the CHARLIE crop top set, INDIA tank top set and slim-line triangle bikini ELLA, and the CELINE triangle bikini for a fuller bust.

ZwimZuit was founded in 2016 by Cherry Harker, aged 76 – a mother, fashion entrepreneur and cancer survivor (twice). Rather than withdrawing into dull retirement, Cherry has decided to use her expertise to create a sports performance and fashion swimwear brand for the action girl.

The daughter of Rolls-Royce’s first test pilot, Ronnie Harker, Cherry used to holiday in the late 50s and early 60s in the South of France alongside icons Grace Kelly, Brigitte Bardot, and the notorious Christine Keeler, as well as writer Simone de Beauvoir, and artist Jean Cocteau.

While enjoying an era of high glamour, Cherry loved wearing bikinis. However she found that as soon as she did anything active, such as waterskiing, swimming or snorkelling, she narrowly avoided embarrassing slippage. Cherry says: “I pretty much learnt how to water-ski one-handed; one hand on the tow-handle and one hand holding my briefs up”.

No-one knows swimwear as well as Cherry; she has seen every swimwear fashion change over the last 60 years. Cherry, along with her clothing designer daughter Tamarisk, has created swimwear that provides women what they truly deserve; a flattering cut, the hottest style, and confidence that it will stay in place.

ZwimZuit is made in Britain, exclusively available online and dispatched globally.

Prices from £69