NEW ERA TO BECOME THE OFFICIAL HEADWEAR PARTNER OF THE NBA

New Era and the National Basketball Association (NBA) have announced an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA.

New Era will have extended distribution rights in EMEA from 27th October 2016 for NBA official headwear across a range of silhouettes with current team marks, including the 9FIFTY Snapback and 9FORTY Adjustable to cater to basketball fans’ individual style and preference. Beginning today, New Era will produce headwear throughout the 2016-17 season, followed by a larger product launch in February 2017 to coincide with the 2017 NBA All-Star Game.

“We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams, we’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.” – Chris Koch, President & CEO, New Era.

New Era will be partnering with key retailers to launch the new styles including Foot Locker (Europe), Space 23 (Italy), Shinzo (France) 24 Segons (Spain), www.nbastore.eu, www.neweracap.eu and selected New Era retail stores.

“We’re very excited to grow our relationship with New Era and explore new ways to share premium product with our fans,” – NBA Vice President, Global Partnerships Lisa Piken Koper.