NEW ONLINE FASHION RETAILER

OWNTHELOOK.COM LAUNCHES THIS MARCH

Launching in March 2017, online retailer OWNTHELOOK.com is the UK’s first editorial styling and multi-brand shopping platform offering customers a destination to experiment with emerging and established labels to create one-off looks.

Providing a selected edit of the world’s most coveted and up and coming brands including ISLA, N12H, Aeryne and First Base from countries across the globe such as US, Australia, Denmark, Germany and Korea, OWNTHELOOK.com introduces over 40 contemporary labels, including ready-to-wear, swimwear, accessories and jewellery, to offer directional trend-led fashion at affordable price points.

With the view to become a leading voice in not only what to wear but how to wear it, and set to inspire and challenge traditional styling, OWNTHELOOK.com will offer the essential guide for the fashion focused consumer. Inviting industry insiders to style the latest key trends, comprising of the seasons most exciting and aspirational pieces, each curated outfit shares advice on how to wear the trend with a unique two-click option to ‘Owning The Look’; customers will be able to purchase the models entire outfit, as well as the option to buy each piece individually.

With over seven years in styling and fashion journalism, co-founder Olivia Cantillon identified a gap in the market for an online retailer that not only introduced trend-led, affordable fashion but offered unique styling credentials to run hand in hand, helping consumers bring together the perfect look.

“I wanted to create a brand that not only helps consumers discover the most exciting fashion brands breaking into the market, but also acts as a guide on ‘how to wear’ each piece to create unique looks, making the shopping experience all the more effortless and enjoyable. Throughout my career in the fashion industry I’ve had the pleasure of styling some of the strongest emerging labels and I felt it was key to share my expertise to create an innovative and engaging new shopping platform” Olivia Cantillon, Co-Founder, Ownthelook.com

Prices range between £30-£500