HYPE SS17

Marking an intrinsic evolution for streetwear and maturing aesthetic, HYPE. presents their SS17 collection.

Shot in London’s Barbican HYPE. brought street-culture with an elegant astuteness to Europe’s largest arts venue. Set against a concrete metropolis the clean aesthetic of the new collection boasts simple understated designs accentuated by technical fabrics, as the brand continues to advance in the realm of cut and sew.

Moving away from their curation of iconic mesmeric patterning, graphical motifs and floral designs, the precise clean-cut nature of the collection shows the progression from their bashful hyper-colourful beginnings, entering the territory of a cleaner print.

Trading their ultra colourful fashion, the seasonal line collates and contrasts khaki, sand, grey marl and monochrome designs and patterns resulting in an effortlessly casual yet sharp visual.
Modest in design, the collection of t-shirts, coach and varsity jackets, long bombers, panelled crew necks and hoodies innovates the youthful street look with a refined with an urban edge.