UNIQLO DENIM SS17 COLLECTION: TRADITION MEETS INNOVATION

UNIQLO announces the launch of the Spring / Summer 2017 UNIQLO Denim collection in a variety of new jeans styles, colours and washes.

Jeans are synonymous with LifeWear. They are of great importance to everyday life for people of all ages, sex and origins. UNIQLO has recognised this and utilised innovative technologies to make jeans with even more style and comfort as an essential part of everyday life.

Women’s collection

Ultrastretch – The Ultra Stretch Jeans from UNIQLO are popular each season thanks to the extreme stretch offering ultimate comfort and freedom of movement. This UNIQLO classic is now also available in High Rise Ankle Length: the high waist visually enhances the leg length and the ankle cut simultaneously looks feminine and casual. For the first time, the range of the Ultra Stretch jeans includes Damaged denim with on trend details such as ripped, cut-off and asymmetrical elements.

Smart Shape – The Smart Shape Jeans by UNIQLO are elegant and simple jeans yet with high functionality. The reinforced material at the waist lends a slim silhouette without constriction and flatters the figure

Slim Boyfriend Fit – The Slim Boyfriend Fit Jeans by UNIQLO are available in a variety of different washes from classic to casual. Fashionable Ripped details and optional rolling of the trouser legs gives them an individual style.

Prices for the women’s collection start at £24.90

Men’s UNIQLO Jeans collection

Selvedge & Stretch Selvedge – UNIQLO’s Stretch Selvedge Denim combines traditional weaving techniques with innovative technology in collaboration with Kaihara, one of the leading denim manufacturers in Japan. For example, Stretch Selvedge Denim from UNIQLO combines the authentic feel and color of Selvedge denim with high wearing comfort thanks to its new stretchability

Miracle Air – The Miracle Air Jeans offer a completely new idea with a classic fit due to its incredible lightness and soft texture. Miracle Air is a denim fabric developed together with Kaihara and Toray Industries. A special hollow fiber makes Miracle Air 20% lighter than conventional denim.

Damaged Denim – Another new offering in the denim line-up are Damaged Jeans: the classics reworked with trendy distressed effects for an individual look and feel. The pre-washed fabric and patches add a vintage look to the jeans while the slim fit style creates a clear and sleek silhouette.

Prices for the men’s collection start at £34.90