NEW ERA: #SHOOTYOURSTYLE CAMPAIGN

New Era celebrated its launch with the #ShootYourStyle campaign, featuring some of London’s most influential taste makers who were asked to style the collection in their own unique way.

The campaign featured rapper Double S, singer-songwriter Josh Daniels and model Charlotte de Carle among others- check out the campaign imagery below and attached.

Much more than a competitive league, the NBA sits at the very core of American sporting and popular culture. The dynamic energy and fast-paced movement of the game anchors New Era’s authentic NBA collection as this season sees the introduction of an expanded licensing programme allowing New Era and NBA to cement their relationship.

Selecting the top 12 teams, New Era offer their signature silhouettes, the 59FIFTY, 9FIFTY and 9FORTY, in bold, uncompromising team colours and logos.