LINKS OF LONDON OFFICIAL LICENSEE TO ASCOT AND ROYAL

Links of London, the award winning British jewellery and gift brand for women and men, has reinforced its links to the British social and sporting calendar by signing a multi-year agreement with Ascot Racecourse. Links of London is to become an official licensee to Ascot, and to the jewel in the crown, Royal Ascot. The specially designed collection launches in mid-May 2017, available in all Links of London standalone, concession and web stores, as well as in Ascot and Royal Ascot’s on-site retail stores.

The Ascot and Links of London relationship is a perfect combination. Mark Owens, Global Brand Director for Links of London commented; “Links of London is very pleased to be back in the saddle with involvement once again in the racing world and incredibly proud to be working with Ascot. Our new “Ascot Collection” captures the elegance and iconic style that is a hallmark of Ascot and Royal Ascot. It provides the perfect finish whether you are attending Ascot or indeed any event during the season”.

In an assortment of sterling silver, 18kt rose and yellow gold vermeil, the Diamond Essentials Horseshoe range is delicately finished with sparkling pavé diamonds, showcasing the horseshoe motif. It features a pendant necklace and bracelet, statement double-motif cuff and is finished with stud earrings and a ring.