RAE SREMMURD FOR CAYLER & SONS SS17
CAYLER & SONS has yet again teamed up with US rap superstars Rae Sremmurd – this time for the launch of the brand’s spring/summer ’17 collection.
This cooperation marks the second time the Munich-based streetwear label has joined forces with the iconic rap duo, whose anthems like “Black Beatles” or “No Type” (among many others) have amassed a casual 1.8 billion views on YouTube alone. The two brothers from Tupelo, Mississippi have long eclipsed the status as a household name in rap, conquering Billboard’s Hot 100 #1 spot and holding it down for weeks.
The campaign’s photos, shot during Rae Sremmurd’s sold out SremmLife II Tour through Europe, capture the characteristic energy that the fashion-savvy brothers Swae Lee and Slim Jxmmi bring to each and every one of their performances while showing off highlights from CAYLER & SONS’ spring/summer ’17 collection as well as the newly launched All Day Denim program.
Posted by The New Collections
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